E-commerce Website Conversion Rate Optimization Case Study
How Strategic Website Optimization Led to +93% Revenue Growth and +117% Higher Conversion Rates
From traffic that wouldn't convert to a streamlined sales machine through systematic optimization in just 90 days
+93%
Revenue Growth
+165%
Order Increase
+117%
Higher Conversion
The Starting Point
As an established Australian fashion brand specializing in comfortable, sustainable clothing for women of all sizes and ages, Maxxy Jae had succeeded in building steady traffic to their store through Facebook ads and organic social media. With over 6,400 monthly sessions and 1083 positive reviews, they had the foundation for success. However, their conversion rate was stuck at 0.97%, turning only a fraction of their visitors into customers.
"We've got the traffic, but it doesn't seem to convert," founder Shuba explained during our first call. "We're spending on Facebook ads and getting visitors, but with a low ROAS, we're barely breaking even. I feel like we're missing something crucial."
What struck me most was their beautiful website and strong product photography – all the elements for success were there, but they weren't working together effectively to convert visitors into customers.
Problem Areas
BEFORE Sales Surge System Implementation
AFTER Sales Surge System Implementation
THE SALES SURGE SYSTEM IMPLEMENTATION - OUR 9O DAY JOURNEY
THE RESULTS
Through my systematic approach to website conversion rate optimization, we achieved these remarkable results in just 90 days. This transformation wasn't just about increasing conversion rates - it was about building a complete conversion system from homepage to checkout. By optimizing their search functionality, enhancing category filters, implementing strategic product bundling, and streamlining the checkout process, we didn't just increase their numbers from 0.97% to 1.87% conversion rate; we completely revolutionized how their website turns visitors into customers.
Sales Growth
Increased from A$4,051 to A$10,055 monthly revenue
Order Volume
Monthly orders increased from 39 to 122
Conversion Rate
Improved to 1.87% from previous rate of 0.97%
"Working with Hema has been an absolute game-changer for our business. She’s not just helping us with conversions—she’s laying a solid foundation for long-term success."
From the start, Hema has demonstrated an incredible ability to listen and truly understand the unique needs and challenges of our business. Her approach is not cookie-cutter; it’s tailored, thoughtful, and driven by careful research and insight.
Hema has provided us with step-by-step strategies that are not only practical but also easy to follow, making what initially felt like a daunting process both manageable and achievable. She identifies potential pitfalls through her meticulous research and always steers us in the right direction, saving us from costly mistakes and ensuring that every step we take is a step forward.
What sets Hema apart is her unwavering work ethic and professionalism. She has been incredibly flexible and accommodating, ensuring her communication aligns perfectly with my work-from-home schedule. Whether it’s answering questions, providing feedback, or making adjustments, she has made herself available and approachable every step of the way.
I’m genuinely excited to see the results of her efforts as we continue implementing her strategies. Her dedication, expertise, and collaborative spirit make her an invaluable partner. If you’re looking for someone who combines skill, empathy, and a strategic mindset, Hema is the person you want in your corner. Highly recommended!
Shuba Johns
Founder, MaxxyJae Eco Boutique
Ready to Turn Your Business Around Like Maxxy Jae?
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Behind The Scenes: How We Achieved These Breakthrough Results
Phase 1: Conversion Analysis & Strategy
During our intensive strategy session, we:
Phase 2: Strategic Website Optimization
After our detailed analysis, we:
Phase 3: Strategic Upsells
Our team executed a complete website overhaul:
Phase 4: Mobile Optimisation
Phase 5: Omnichannel Marketing Optimization
Hi, I am Hema,
Built 3
E-commerce Brands
$2M+
in Sales
100+
Stores Scaled
An e-commerce scaling expert who helps store owners transform their plateauing businesses into thriving revenue engines.
Over the past decade, I've built and scaled three e-commerce businesses in diverse niches - from kids' food to home decor and wellness - taking each from scratch to over $2M in sales. What makes my approach different is my focus on sustainable, organic growth strategies. No reliance on constant ad spend - just solid systems that deliver consistent results.
Through my proven Sales Surge System, I help ambitious e-commerce entrepreneurs implement customized strategies that turn their businesses into profit powerhouses. We focus on what truly matters: uncovering your unique competitive edge, optimizing your core products, maximizing customer lifetime value, and creating omnichannel growth that doesn't depend on algorithms or ad budgets.
As a mom running multiple successful businesses, I understand firsthand the importance of building systems that are both powerful and practical. I'm passionate about helping store owners break free from overwhelm, tap into their business's true potential, and achieve remarkable growth while maintaining work-life balance.
Let's transform your e-commerce business into a streamlined success story that works for you, not against you.
Want to Scale Your E-commerce Store?
Book a FREE 30-minute Ecom Business Audit and discover the possibilities to Double your Sales.
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