E-COMMERCE SALES STRATEGY CASE STUDY

How Jym Jumki Transformed Their Sales - From Struggling Traffic to 2ooo%+ Orders in 90 Days

From struggling with low website conversions to achieving consistent growth through strategic optimization

+4000% 

Revenue Growth

+2000%

Order Increase

+500%

Higher Conversion

The Starting Point

jym junki

As a successful Amazon seller with "Best Seller" status in the yoga towel category, Jym Junki was thriving on the marketplace. However, their direct-to-consumer (D2C) website was struggling with extremely low conversion rates of just 0.3%, despite having quality products and strong Amazon reviews.
"We've been putting all our attention on Amazon," Lola explained during our first call. "Our website gets some traffic, but we're not seeing any real conversions. Even with help from Facebook ads professionals, we couldn't make it profitable."
What struck me most was their amazing product quality and strong market position. Jym Junki wasn't just another towel brand - they had created innovative, antibacterial gym towels made from recycled plastics. But their website wasn't telling this powerful sustainability story effectively.

Problem Areas

Extremely Low Website Conversion Rate (0.57%)
Poor Website Optimization
Inconsistent Marketing.
Undefined USP.
Untapped Customer Base.

BEFORE Sales Surge System Implementation

AFTER Sales Surge System Implementation

THE SALES SURGE SYSTEM IMPLEMENTATION - OUR 9O DAY JOURNEY

THE RESULTS

Through our systematic approach and the Sales Surge System, we achieved a remarkable transformation in just 90 days. Without relying on expensive paid advertising, we took Jym Junki from struggling with website sales to establishing a thriving direct-to-consumer channel. 

The dramatic improvement in conversion rate from 0.5% to 3.23% shows the power of strategic optimization. But beyond the numbers, we helped Jym Junki tell their sustainability story more effectively, creating a stronger brand that truly connects with their eco-conscious customers.

Sales Growth

Increased from $28.00 to $1,205.06 monthly revenue

Order Volume

Monthly orders increased from 1 to 21

Conversion Rate

Improved to 3.23% from previous rate of 0.3%

"Working with Hema has been a total game-changer, offering practical strategies that truly work."

I've been working with Hema for a while now, and it's been a total game-changer! Her advice and insights have really helped me see my business from new angles and focus on what actually matters. She gets what it's like to be in the thick of things and is always ready with practical, no-nonsense strategies that work. Highly recommend her to anyone looking to level up their business!

Lola Wilson

Founder, Jym Junki

Ready to Turn Your Business Around Like Jym Junki?

Want to see how your e-commerce store can achieve transformative results like these? 

In your FREE 30-minute Ecom Business Audit, I'll:

Analyze your current business setup
Identify your biggest growth opportunities
Share practical steps to increase your sales
Show you how to achieve sustainable growth, just like Stone Soup did

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Don't let another month of stagnant sales go by. 
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Behind The Scenes: How We Achieved These Breakthrough Results

Phase 1: Deep-Dive Discovery & Strategy (90-Minute Kick-Off Call)

We began with an intensive strategy session where we:

Conducted a comprehensive business audit to identify critical sales blockers
Analyzed their current customer journey and uncovered major friction points
Mapped out their competitive landscape
Developed a clear 90-day implementation timeline

Phase 2: True Competitive Edge Discovery & Implementation

After our detailed analysis, we:

Uncovered their unique position as Antibacterial Gym towel made from recycled plastic bottle
Highlighted their comprehensive customer support system that was previously hidden
Restructured their brand messaging to emphasize their pioneering status
Created clear differentiation points from competitors in the market
Developed compelling brand stories that resonated with their target audience

Phase 3: Website Transformation

Our team executed a complete website overhaul:

Rebuilt the user flow to optimize the customer journey
Restructured product pages to highlight their patented design benefits
Created educational content that addressed common customer concerns
Implemented trust-building elements throughout the site
Enhanced the mobile shopping experience
Optimized checkout process to reduce abandonment

Phase 4: Email Marketing Automation System

We built a comprehensive email ecosystem:

Designed strategic welcome flows for new subscribers
Created educational sequences about sustainable gym towels
Implemented abandoned cart recovery systems
Developed customer retention campaigns
Set up post-purchase follow-up sequences
Built segmented lists for targeted communications

Phase 5: Omnichannel Marketing Optimization

Audited all marketing channels to identify highest-impact opportunities
Created cohesive messaging across all platforms
Implemented organic traffic generation strategies
Developed content guidelines for consistent brand voice
Set up tracking systems for performance monitoring

Hi, I am Hema,

Built 3

E-commerce Brands

$2M+

in Sales

100+

Stores Scaled

An e-commerce scaling expert who helps store owners transform their plateauing businesses into thriving revenue engines.

Over the past decade, I've built and scaled three e-commerce businesses in diverse niches - from kids' food to home decor and wellness - taking each from scratch to over $2M in sales. What makes my approach different is my focus on sustainable, organic growth strategies. No reliance on constant ad spend - just solid systems that deliver consistent results.

Through my proven Sales Surge System, I help ambitious e-commerce entrepreneurs implement customized strategies that turn their businesses into profit powerhouses. We focus on what truly matters: uncovering your unique competitive edge, optimizing your core products, maximizing customer lifetime value, and creating omnichannel growth that doesn't depend on algorithms or ad budgets.

As a mom running multiple successful businesses, I understand firsthand the importance of building systems that are both powerful and practical. I'm passionate about helping store owners break free from overwhelm, tap into their business's true potential, and achieve remarkable growth while maintaining work-life balance.

Let's transform your e-commerce business into a streamlined success story that works for you, not against you.

Want to Scale Your E-commerce Store?

Book a FREE 30-minute Ecom Business Audit and discover the possibilities to Double your Sales.

⚡️ Limited to 5 spots this month