E-COMMERCE STRATEGY CASE STUDY
How Stone Soup Increased Sales by +259% in just 90 Days
From struggling with declining D2C sales to achieving consistent growth through strategic optimization
+259%
Revenue Growth
+144%
Order Increase
+79%
Higher Conversion
The Starting Point
As pioneers in India's menstrual hygiene market, Stone Soup introduced the country's first menstrual cup with a patented design. While they were thriving in B2B and government sectors, their direct-to-consumer (D2C) sales were declining despite their strong market position and passionate mission.
"We've tried everything," Rupal explained during our first call. "We're pioneers in the menstrual hygiene market, and women love our products when they try them. But we can't seem to translate that into online sales."
What struck me most was their genuine passion for creating sustainable period care solutions. Stone Soup wasn't just another e-commerce store - they were on a mission to revolutionize menstrual hygiene in India. But their online presence wasn't telling this powerful story effectively.
After a deep dive into their business, we discovered several critical issues:
-Their website wasn't effectively communicating their pioneering status.
-Their unique patented design was buried in technical language.
-Their customer education and support system, though excellent, was nearly invisible to new visitors.
-Their marketing efforts were scattered and inconsistent.
This wasn't just about fixing a website - it was about helping a mission-driven brand reach more women with their innovative solution. That's when I knew my Sales Surge System would be perfect for their situation.
Problem Areas
BEFORE Sales Surge System Implementation
AFTER Sales Surge System Implementation
THE SALES SURGE SYSTEM IMPLEMENTATION - OUR 9O DAY JOURNEY
THE RESULTS
Through my systematic approach and hands-on guidance, we achieved these remarkable results in just 90 days. This transformation wasn't just about quick wins - it was about building a sustainable foundation for long-term growth. In just 90 days, we didn't just increase their numbers; we completely revolutionized their approach to e-commerce.
Sales Growth
Increased from ₹29,633 to ₹106,499 monthly revenue
Order Volume
Monthly orders increased from 43 to 105
Conversion Rate
Improved to 3.37% from previous rate of 1.3%
"The best part? These weren't just temporary spikes - we're seeing consistent growth in both orders and conversion rates."
I'm amazed at how Hema transformed our online presence. Our D2C sales had dropped drastically.We were totally confused and lost about what was wrong. Other agencies just did whatever we asked without really solving the core issues.
What impressed me most was Hema's systematic approach. She didn't just suggest random changes - she helped us rediscover our true competitive edge as India's pioneering menstrual cup brand with patented design.
She showed us exactly how to showcase this across our website and marketing.The results speak for themselves. Within 90 days, our sales grew to ₹106,499 monthly. The best part? These weren't just temporary spikes - we're seeing consistent growth in both orders and conversion rates. But what's even more valuable is how she helped us stay true to our mission of creating a zero-waste community while building a profitable D2C channel.
She understood that this business is very dear to my heart - it's not just about money, it's about making sustainable period care accessible to more women.Now we have both the strategy and systems in place to keep growing consistently. I finally feel confident about our D2C future.
Rupal Raplh
CEO, Stonesoup
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Behind The Scenes: How We Achieved These Breakthrough Results
Phase 1: Deep-Dive Discovery & Strategy (90-Minute Kick-Off Call)
We began with an intensive strategy session where we:
Phase 2: True Competitive Edge Discovery & Implementation
After our detailed analysis, we:
Phase 3: Website Transformation
Our team executed a complete website overhaul:
Phase 4: Email Marketing Automation System
We built a comprehensive email ecosystem:
Phase 5: Omnichannel Marketing Optimization
Hi, I am Hema,
Built 3
E-commerce Brands
$2M+
in Sales
100+
Stores Scaled
An e-commerce scaling expert who helps store owners transform their plateauing businesses into thriving revenue engines.
Over the past decade, I've built and scaled three e-commerce businesses in diverse niches - from kids' food to home decor and wellness - taking each from scratch to over $2M in sales. What makes my approach different is my focus on sustainable, organic growth strategies. No reliance on constant ad spend - just solid systems that deliver consistent results.
Through my proven Sales Surge System, I help ambitious e-commerce entrepreneurs implement customized strategies that turn their businesses into profit powerhouses. We focus on what truly matters: uncovering your unique competitive edge, optimizing your core products, maximizing customer lifetime value, and creating omnichannel growth that doesn't depend on algorithms or ad budgets.
As a mom running multiple successful businesses, I understand firsthand the importance of building systems that are both powerful and practical. I'm passionate about helping store owners break free from overwhelm, tap into their business's true potential, and achieve remarkable growth while maintaining work-life balance.
Let's transform your e-commerce business into a streamlined success story that works for you, not against you.
Want to Scale Your E-commerce Store?
Book a FREE 30-minute Ecom Business Audit and discover the possibilities to Double your Sales.
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